Why Promotional Merchandise?
One of the good things about the BPMA’s regional events is that you get the opportunity to hear and learn from others experiences in the industry.
At the recent North West Event at the Village in Hyde Gordon Glenister provided information and the following link to some research conducted around the promotional market to seek answers to such important questions as ‘why promotional merch?’, ‘What really appeals to those buying and receiving it?’ and ‘which items are the most effective?’.
One of the findings we liked at Bio Labs the most was that usefulness has a large influence on decision making. With sanitisers, lip balms and emery boards we like to think we have that angle covered pretty well. It also states that there is good correlation between promotional gifts and the target market’s perceived image of the brand as well as brand longevity and brand loyalty being thrown into the mix.
The link below to the BPMA’s website has much more information including how those buying promotional merchandise are likely to spend their budgets in the coming year.
Visit http://www.bpma.co.uk/CommonPages/News/NewsDetails.aspx?NID=587#1 for the full low-down.
Promotional Lip Balms
Lip balms offer great exposure for your clients brand all year round with most people having a lip balm in their pocket or bag for use at home, travelling or at work, being used repeatedly throughout the day so offering continued exposure for your clients brand.
Promotional lip balms are used by companies across a wide range of different industries because of their wide appeal, everyone knows lip balms prevent dry, chapped lips but lip balms also prevent windburn and cold sores so they are ideal for the summer sun as well as the wet and cold winters and skiing holidays.
Already available in a wide range of styles and a rainbow of colours this strikingly, colourful and extremely practical promotional gift will add a touch of sunshine to any event! and now to satisfy an ever increasing demand for a even wider choice of product Bio Labs will be introducing this spring 2 new additions to the range.
The 1st is the ‘Sports Ball’ shaped lip balm so whether your passion is Golf, Football or Tennis we now have a lip balm for you, comes with a natural vanilla flavoured lip balm and each can be branded with a direct print.
The 2nd is the ‘Mini Balm’ a cute 3gm lip balm in a push up container that comes in a range of 4 Tastylicous flavours; Cherry, Citrus, Tea Tree and Vanilla, with the additional selling point that the ‘mini balm’ uses half the plastic of a conventional stick but still has a whopping 70% of the balm found in the standard stick.